News & Events
|
Ball Horticultural Company joins dataKart |
Ball Horticultural Company has entered a relationship with dataKart to provide Independent Garden Centers images, tips, videos and category & plant specific content for use in their email campaigns. See their first templates: Petunia, Geranium & Lantana See a template in action: See the video |
|
Four Seasons Nursery signs on to dataKart |
Four Seasons Nursery in Oregon has joined the dataKart family and will be sending the gardening survey to their consumers this week |
90 Day Satisfaction Guarantee
We're pretty excited about our services and the impact we're having with the industry and our customers. While everyone strives for perfection in execution and design, it doesn't always work out. We like feedback, hearing how we can improve and believe you'll see evidence of this in every interaction you have with us. Utilize our system and schedule and if you feel we aren't delivering you your value within 90 Days of sign on and a reasonable attempt doesn't correct the situation - we'll gladly return your money, simple as that.
|
|
Targeted Email Marketing and Business Intelligence.
|
|
|
| dataKart is online software that integrates with your existing POS Software and provides business intelligence (BI) and email marketing capabilities normally reserved for large multi-channel retailers, effectively leveling the technology playing field for independent retailers. Our BI and Marketing software brings visibility to sales trends, customer performance and basic retail metrics that are often overlooked or abandoned due to difficulties in management or POS software inadequacies. With dataKart, you can extend your customer service beyond check out by targeting your customers based on past purchases and buying behaviors. No hoops to jump through, just create your list, adjust your email templates and send your newsletter. |   
|
|
|
dataKart - "The Modern Consumer Experience"
|
|
 Society has entered into the "New Modern Consumer Experience" which is 3-dimensional, interactive and "outreaching" in nature; not passive at all which is where most retailers find themselves in the IGC Channel in 2008. The current and future consumer places higher value on retailers who have the ability to marry brick and mortar with technology. The experience is disconnected from the "selling more to existing customers only" and email communications centered around specific buying behaviors, tastes and interests will become the core requirement of any business, of any size, in the future. There is evidence that continuous communication between consumers and retailers is welcomed on a higher frequency when the communication is timely, interesting and educational. We believe the era of using a loyalty-club-strategy ONLY for business growth has passed. The New Modern Consumer Experience consists of 3-partsPre-visitThe pre-visit communications let the consumer know what merchandise is “happening” and provide education, tips and how-tos. The dynamic store in the future will coordinate direct mail with these email communications where the direct mail will have a loyalty club basis and the email component will be the new customer acquisition strategy. These communications are seasonal, regional, relevant to gardening activities and the goal is repeat store visits and increased purchases while in-store. In-store visitImproving the in-store experience is what the sucessful garden centers are doing today to please their customers, with an additional focus on capturing customer information for use in marketing activities. Post-visitThe post-visit communications will include follow-up surveys about the on-site shopping experience and solicit feedback about product as well as customer service. The survey is based on standard groups of questions that are developed at the start of seasons’ and remain that way for the entire season. To ask a specific question in mid-season the business will use a polling strategy with each weekly newsletters i.e do you like pink better than yellow?
*Survey Example The foundation for the development of customer experience expectation is a 15 question annual survey that is created and distributed to all customer contacts once a year (December/January) . This annual survey will assess consumer temperament, taste, and plans for the upcoming gardening year. To date we have captured over 500 consumer responses. dataKart users have experienced an impressive participation and response rate via coupon redemption. Additionally they have gained invaluable insight into their customer base provided by the feedback generated through the survey. See some analysis from the garden survey: click here
|
|
